Why we do what we do...

Our goal is to unravel the complicated and complex so that every business owner can thrive in any market environment.

We know that running a business is challenging. Every owner invests an incredible amount of time and resources to grow their business while managing both complicated and complex situations, the foundation of success and failure.

Complicated issues, like selling on Amazon, have distinct parts that can be addressed using specific rules or algorithms. Once understood, these can be repeatedly applied for consistent results. On the other hand, complex issues, such as managing people and relationships, lack clear rules and predictable outcomes. Their components interact in unexpected ways, making similar approaches yield different results each time.

In particular, companies in the lower middle markets with revenues between $5 and $50 million, have compounded challenges. Not only do they need to manage typical market challenges, but there is also an entirely different and unique set of challenges to overcome in order to scale to the next level. With challenges from all directions, it’s no wonder why most owners are trapped managing fires, and unable to focus on growth. This leads to a poor working environment where everyone, owners and staff alike, feel overworked, stressed, undervalued, and ultimately underperform. It’s a major reason why 80% of lower middle market businesses plateau and never scale to the next level.

A proven solution is the process built on the back of Private Equity’s Value Acceleration program, that has been applied successfully to tens of thousands of companies in virtually every industry or size. Private Equity has achieved a 2x-3x return vs the market, and that is with the top 10% of companies with limited room for improvement. The same process can be applied to any company, and many underperforming companies have achieved sustainable value-growth rates exceeding 30% per annum.

The process begins with a valuation based assessment of the company that examines its strengths and weaknesses, and is supported by detailed peer performance metrics. The outcome is a framework for decision making using an objective baseline and a set of tasks to achieve success, accounting for required resources and expected ROI.

To the extent that a Company’s people resources are limited, Aurora provides support via its internal and external collaborative network of industry professionals, all with deep business experience, supporting business owners in achieving their personal and financial goals.

Finally, we are aware of the apparent conflict faced by owners in hiring expensive consultants without being able to quantify the value proposition. As business owners we completely agree, and as such, Aurora utilizes a performance based compensation program. This ensures that our financial objectives are aligned, and we are compensated based on your success.

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